If you’re a small business owner in Northern Colorado, you’ve probably thought about updating your brand photos—but maybe you’re not sure where to start. This Fort Collins brand photoshoot with tattoo artist Maddi Studer of Witch of the West Tattoo Collective is the perfect example of how a session can be personalized, creative, and actually useful for your business. Held at Cache Creative Studio in Old Town, this session highlighted Maddi’s artistry, personality, and the experience she creates for her clients.

Whether you’re a tattoo artist, creative entrepreneur, or small business owner, this session proves that brand photos can (and should) tell your story in a way that feels like YOU. From bold outfit choices to a fully styled tattoo setup, Maddi made this session her own—and you can do the same. Keep reading for ideas on how to create a brand shoot that reflects your business and connects with your ideal clients!

Brand Photoshoot with Maddi Studer – Fort Collins Tattoo Artist

Meet Maddi Studer (she/they)—tattoo artist, business owner, and all-around badass behind Witch of the West Tattoo Collective, one of Fort Collins’ only queer- and women-owned tattoo studios. Maddi didn’t take the traditional route into tattooing. In 2020 they picked up a tattoo machine and taught themselves the craft, learning through YouTube and online courses. Fast forward a couple of years, and in 2022, Maddi and their business partner, Krista Bratvold, opened Witch of the West, a welcoming space for a safe and accessible tattoo experience.

Maddi’s tattoo style? Fine-line, illustrative, inspired by mythology, nature, and all things queer and folk art. But beyond the art, their goal has always been bigger than just tattooing—they’re here to create a safe space in an industry that hasn’t always felt that way for everyone. And that’s something any Fort Collins small business owner can relate to: creating something bigger than yourself, something that connects people and makes them feel seen.

Maddi booked this shoot because she wanted brand photos that actually feel like her—something professional but still full of personality. After months of planning, we made that happen. She set up a tattoo station, brought in a past client to show off their healed tattoos, and we created a set of images that perfectly reflect the vibe of Daddi Tatts: bold, clean, and unapologetically them.

If you’re a Fort Collins business owner who’s been putting off a brand shoot, let this be your sign. Your business deserves photos that actually look and feel like you.

Cache Creative Studio – The Perfect Spot for a Fort Collins Brand Photoshoot

If you’re a Fort Collins business owner looking for a clean, versatile space for your brand photoshoot, Cache Creative Studio is a great choice. Located right in Old Town Square, this spot checks all the boxes: stunning natural light, a calm and minimal backdrop, and easy accessibility. For Maddi’s session, we needed something that felt professional yet creative—and Cache was exactly that.

With its textured white walls, high ceilings and huge windows, this studio offers a blank slate, meaning you can make it your own. Whether you’re a tattoo artist, florist, coach, or any other business owner, this space adapts to whatever vibe you’re going for. No clutter, no distractions—just a clean space that lets you shine.

The Details for Booking Your Fort Collins Brand Photoshoot at Cache Creative Studio

• Booking: Sessions must be booked in advance—no walk-ins here!
• Hours: You can book your session from 7:45 AM – 7:45 PM
• Location: Right in Old Town Square, up a flight of stairs (so keep that in mind if accessibility is a concern).
• Parking: Street parking is available, or you can park at the Old Town Parking Garage nearby.
• Cell Service & Restrooms: You’re covered—both are available.
• Best Lighting: Morning to afternoon is prime time thanks to those big, beautiful windows.
• Best Time of Year: Year-round—this space is indoors, so no need to worry about Colorado’s unpredictable weather.

Cache Creative Studio was the perfect fit for Maddi’s shoot because it gave us a professional yet personal feel, which is exactly what they wanted for their brand photos. If you’re a Fort Collins business owner who wants a studio session that represents you and your brand, this is the place to do it.

What to Wear for your Brand Photoshoot: Maddi’s Bold & Creative Outfit Choices

If there’s one thing Maddi nailed for this session, it’s bringing personality into their outfit choice. For a brand shoot, what you wear isn’t just about looking good—it’s about making sure your photos actually feel like you. Maddi did this perfectly with a colorful floral jumpsuit that popped against the clean, white walls of Cache Creative Studio. The bold pattern and vibrant colors brought so much energy and personality into the photos, making her stand out in the best way.

Later in the session, Maddi switched things up, layering on a black leather apron—the same one they wear while tattooing. This wasn’t just a cool outfit change; it was an intentional choice that helped tell their brand story. The apron gave the photos a professional edge while still feeling creative and authentic to Maddi’s craft.

The Details That Made It Personal

Beyond the clothing, Maddi’s accessories were next-level. She wore chunky gold earrings, large stone silver rings, and a silver stone bracelet—all subtle but meaningful nods to their silversmithing hobby. These pieces weren’t just stylish; they were a reflection of their artistry beyond tattooing, adding even more depth to their brand story.

Outfit Tips for Your Own Brand Photoshoot

• Go for contrast. Maddi’s bright jumpsuit stood out beautifully against the neutral studio space, making her the clear focus of every shot. Avoid wearing colors that might blend into your backdrop.
• Patterns = personality. A lot of people hesitate to wear patterns for photos, but when done right—like Maddi’s floral jumpsuit—they add so much depth and vibrancy.
• Outfit changes = variety. If your brand has different sides to it, consider bringing a second outfit or layering pieces that show different aspects of what you do.
• Accessories level things up. Maddi’s chunky gold earrings and stone jewelry weren’t just stylish; they were a nod to another artistic side of them. Accessories can add subtle details that make your photos feel even more you.

Your brand photos should showcase who you are—and what you wear plays a huge role in that. Maddi’s outfits weren’t just stylish; they told a story. And that’s exactly what a great brand shoot should do.

More Than Just Headshots: How Maddi Brought Her Tattoo Studio to the Shoot

A brand photoshoot isn’t just about looking like a business owner—it’s about actually showing what you do. And Maddi absolutely nailed this by bringing her tattoo setup into the shoot. Instead of just posing for standard headshots, she made sure her brand session actually reflected who she is as an artist and what it’s like to work with her.

Toward the end of the session, Maddi set up their tattoo station, complete with the tools they use every day. We started by photographing the setup itself—every ink bottle, every machine, every small detail that makes their work theirs. Then, we captured moments of Maddi reaching for their tools, prepping their station, and getting into their element.

To take things even further, one of her past clients and friend joined the shoot, adding an extra personal touch. We took photos of their healed tattoos, showing off Maddi’s detailed, fine-line work. Then, we staged a scene where it looked like Maddi was actively tattooing, giving a real, behind-the-scenes feel to the images.This level of intention and storytelling is exactly what makes a brand photoshoot more than just a set of pretty pictures. By incorporating their actual tools, workspace, and a real client, Maddi’s session feels authentic, dynamic, and deeply personal—everything a brand shoot should be.

Ideas For Your Fort Collins Brand Photography Session

Thinking about booking a brand photoshoot in Fort Collins? There are so many ways to make your session unique and personal—just like Maddi did! Whether you’re a creative, entrepreneur, or small business owner, your brand photos should go beyond basic headshots. Here are some fun ideas to make your session stand out:

Shoot in Your Own Space

If you have a brick-and-mortar shop, studio, or workspace, this is the perfect place to capture your brand in action. Showing where you work gives your audience a real feel for your business and creates authentic, story-driven images. Whether it’s a cozy retail shop, a buzzing coffee roastery, or a creative studio like Maddi’s tattoo space, your own environment is often the best and most meaningful backdrop. If you don’t have a dedicated space, consider renting a studio that matches your brand vibe—like Cache Creative Studio for a minimal, clean look.

Bring Your Brand Outdoors

If your business is connected to nature, movement, or adventure, why not take your session outside? Some stunning outdoor spots near Fort Collins include:

• Lory State Park: Rolling hills, rock formations, and incredible golden-hour light.
• Horsetooth Reservoir: A classic Fort Collins backdrop with lake and mountain views.
• The Poudre River Trail: Great for brands that want a casual, outdoorsy vibe.

Incorporate an Experience

Want to add something extra to your session? Book an activity that reflects your personality and business values!

• Book a styled Airbnb: Stay somewhere aesthetic and shoot in a space that feels true to your brand.
• Get hands-on with your work: Like Maddi, incorporate your tools, workspace, or even real clients for an interactive feel.
• Hit the farmers market: A fun, vibrant setting for brands that focus on community, food, or creativity.

Stay Somewhere Cozy & Make It a Weekend

Turning your brand shoot into a little getaway? Fort Collins has plenty of cozy, aesthetic stays that would make the perfect backdrop:

• The Armstrong Hotel: A historic boutique hotel in Old Town with a mix of modern and vintage charm.
• The Elizabeth Hotel: Sleek, stylish, and right in the heart of downtown.
• Local Airbnbs: Look for spots with good natural light, unique decor, or mountain views for an elevated feel.

The best brand sessions are the ones that feel true to you and your business. Whether that means shooting in a studio, your own space, the great outdoors, or a unique location that fits your brand, there are endless ways to make your Fort Collins brand photoshoot completely your own. Let’s create something that actually feels like you!

Your Fort Collins Brand Photographer

Hey, I’m Rachel Kobernik—photographer, Super8 videographer, and the person who’s going to make sure your brand photos actually feel like you.

Brand photography isn’t just about getting a couple of professional headshots—it’s about telling your story. It’s about creating images that capture the heart of your business, the personality behind your brand, and the vibe you want your clients to experience. Whether you’re a tattoo artist, florist, creative entrepreneur, or small business owner in Fort Collins, I’m here to make sure your photos are more than just pretty—they’re purposeful.

Why Book a Brand Session?

Because your business deserves more than stock images and outdated headshots. Working with me means you’ll walk away with:

• Photos that feel like YOU—not stiff, awkward, or overly polished. Just real, authentic images that showcase your personality.
• A bank of content to use everywhere—Instagram, your website, press features, marketing materials… you name it.
• A fun, laid-back experience—because brand photos should be exciting, not stressful. I’ll guide you every step of the way.

Brand Sessions Built for You

I offer two ways to work together, depending on your needs:

• Standalone Brand Session: A one-time session designed to refresh your brand visuals and give you a solid bank of content.
• Monthly Brand Sessions: For business owners who want consistent, updated content. With a 3 month minimum commitment, this is the perfect for keeping your brand photos fresh all year long.

Every brand session includes:

• Styling assistance – I’ll help you pick outfits and props that align with your brand.
• Mood board & session curation – A collaborative planning process to make sure your photos fit your vision.
• 1 hour of coverage – Use this time for headshots, workspace photos, or product photography—whatever serves your business best. Additional hours available to add-on if desired.
• BTS phone video clips (3 minimum) – Perfect for adding engaging, behind-the-scenes content to your social media.
• Gallery guide – A personalized resource showing you how to maximize your new images for marketing & social media.

Let’s Create Something That Feels Right for Your Brand

Your business is unique, and your photos should be too. Whether you want a clean studio session, a cozy in-shop shoot, or something totally outside the box, I’m here for it. Let’s capture something that tells your story, connects with your people, and makes your brand stand out.

Ready to book your Fort Collins brand session? Click here to inquire!

Business Owner Featured: Maddi Studer at Witch of the West Tattoo Collective

Studio Rental: Cache Creative Studio